This project tackled rebranding Western Canadian Coffeehouse Good Earth. The re-brand addressed an outdated and inconsistent brand with an updated but honest reinterpretation of the brand. Keeping integrity to their roots with a rustic and natural look while integrating a modern sensitivity had the goal of attracting a younger audience. The end product is a refreshed and cohesive brand revitalizing the customer base of Good Earth in hopes to assist them with franchising across Canada
The collateral produced for this project use brown paper textures and ink stamps to establish the natural and rustic brand. A deep red helps connect the new look to the original branding, while adding in black accents create the modern and updated feel.